Ford Q1 retail sales in China over 250,000 Lincoln quarterly sales of the highest

 On April 13, 2017, Ford Motor Company released more than 250,000 retail sales in China in the first quarter of 2017, but fell 19% over the same period in 2016. Ford Motor and its joint venture in China in 2017 from January to March cumulative sales of 243,530 (excluding Lincoln brand), compared with 2116 down 21% over the same period. Which in March 2017 a month engine crankshaft sales of more than 90,000 units, down 21% over the previous year. Ford Motor Company in China, a joint venture company - Changan Ford in March single month sales of 59,000 vehicles, down 30% over last year. In the first three months of this year, sales totaled more than 168,000 units, down 31% from the same period in 2016. It is reported that Ford's retail sales in the first quarter of the relatively low performance of the main reason is that on January 1 this year, the state of 1.6 liters below the small displacement car purchase tax incentives to adjust, resulting in many Chinese consumers concentrated in the end of last year Policy changes before the completion of the purchase, in order to enjoy a more favorable tax rate. Ford Taurus In contrast, Ford Mustang, sharp sector, explorers, shockers and Lincoln brand sales continued to maintain strong growth, up 21% over the same period last year. Are not affected by changes in the rate of small-displacement models. Among them, the Ford sharp sector in January to March this year, cumulative sales growth of 3%, continue to lead the market segment; Ford Taurus month sales in March than in 2016 year on year growth of 14%; Ford Focus ST and Fox RS two performance steel gun 3 Monthly monthly sales increased by 57% year on year in 2016. Ford's other joint venture in China - JMC (March) sold nearly 30,000 units a month, up 3% year-on-year. In the first three months of this year, sales totaled more than 70,000 units, up 17% over the same period in 2016. Ford sellers in March single month sales than in 2016 year on year increase of up to 53%. Through the data can be seen, the Chinese consumers of Ford brand high-end car products Taurus, large SUV sharp sector, shaking roaders and performance models are very popular, the market demand is still strong enough. It is worth mentioning that the Lincoln brand in the first quarter of 2017 sales over the same period last year increased by more than 100%, sold nearly 12,000, to create the brand since entering China since the quarterly sales of the highest. Lincoln Lincoln is the end of 2014 is the second time to enter the Chinese auto market, and the first "short-lived" different, Lincoln in two years time performance is good. Data show that in 2016, Lincoln sales in China reached 32558, an increase of nearly 180%. 2017 in the first quarter of the performance of the Lincoln brand in the Chinese market continued to force. This is the most important reason for the upgrade from China's auto consumption, as well as the rapid growth of young consumer groups, the Chinese auto market on the diversification of models, personalized demand. At the same time, luxury brand price dropping, but also attracted more young consumers, even if the Chinese auto market competition is increasingly fierce, but the luxury car market is still maintained a high growth rate. In March 13th, Lincoln China officially announced the production plan in China: will introduce a new SUV models in China, and cooperation with Changan Automobile, Changan Automobile in Chongqing base for production, the new car is expected in 2019 Officially put into operation six months. Support Lincoln plans to push production in China is no more than two years of domestic high-end car market competition in full swing and Lincoln in the return to the Chinese market after the outstanding performance.